Back-to-School Merch Strategy: Boost Campus Pride with Custom University Socks
Orientation week—or semaine d'intégration—is the undisputed high-water mark for campus energy. Between icebreakers, campus tours, and welcome parties, student association presidents (BDEs) and campus store managers face a shared challenge: how do you capture that initial burst of school spirit and turn it into lasting pride and solid merchandise margins?While...
